WEBVTT

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Milk at your door in ten minutes.

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But the rider can't fly. So how does this

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happen?

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The secret isn't speed, it's distance.

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About two kilometres from your home, a dark

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store is hidden.

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It's a small warehouse no customer walks

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into.

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And there are 1,139 such stores in 66 cities.

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You order, and it goes straight to the nearest

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store.

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The moment you order, the system picks the

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store for your address, then reserves your

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items so two people can't take the last

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milk packet. Then the pick list goes straight

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to the packer's handheld.

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As the bag is packed, the system picks a

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rider who is near the store and free. Then

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his location comes live to your phone.

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Items in the bag, the bag sealed, and the

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rider is already waiting outside.

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He doesn't cross the whole city, just a

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short hop in your area.

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And the store keeps what your area buys

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most.

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In March 2026 Zepto was delivering about

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23 lakh orders a day.

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That's over 2,000 orders a day from one

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store.

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So the ten-minute magic isn't a fast bike.

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The store is near, the items are ready,

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and the rider rides only a little.

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The real race was over before you even ordered.

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Which app do you use? Tell me in the comments.